There is something undeniably magical about the beach at dawn, witnessing the world and nature slowly wake - even in the heart of winter. Our creative team experienced the serene beauty that unfolds in those quiet hours first hand while shooting our new Luxe Linen Collection.
The campaign shoot took place at the stunning Dudley Beach in Newcastle, on what felt like one of the chilliest winter mornings of the year. Despite the cold, we gathered at first light, wrapped in blankets and puffer jackets with hot coffees in hand as we knew the weather that laid ahead was going to be just what we wished for.
As the team began to set up on the beach, the sky was painted in soft rainbow hues, every second slowly fleeting as the sun rose over the horizon. The cameras were ready and the gentle waves behind us set the perfect backdrop for our vision.
This season, you may recognise our models and muses as our very own Founder and Creative Director, Trudie Cox alongside our Head of Marketing, Chrissie Young. With the collection designed by real women for real women, we thought what better way to showcase it than on our very own leading women. Trudie and Chrissie embraced the elements, gracefully adapting to the freezing sand between their toes and the crisp sea breeze in the air whilst maintaining poise for every shot. Naturals in front of the camera, it was as if they had been doing this for years.
Our photographer, Xanthe Fardell, worked with the changing natural light during the day and captured the most delightful moments and memories. In house stylist, Eliza Beed created effortlessly chic looks. Whilst hair stylist, Molly McGarell-Hogg kept our muses looking beautiful and Eadie Marketing Manager, Bronte Landrigan captured all of the behind the scenes fun.
When the shoot wrapped our team celebrated what was a very successful day. This campaign was more than a photoshoot, it was a collaborative work of art, with the final imagery perfectly highlighting the spirited, elevated and meticulous woman that is Eadie… and that is within all of us.
Discover the Luxe Linen Collection below, available in limited quantities.